Adam Merrill

Adam Merrill serves as FranklinCovey’s executive vice president, market & customer intelligence.

Adam leads a group of incredibly talented people in developing award-winning products, technologies and customer-facing platforms that help individuals and organizations become dramatically more productive.

In his 28 years with the organization, he has held numerous roles, but his first love is content and product creation, where he constantly strives to capture powerful principles of human effectiveness in ways that both inspire and enable people to be more effective. In his role, he has been deeply involved in leading and developing the majority of FranklinCovey’s industry-leading content offerings and has produced or co-produced over 130 videos, winning over 50 creative awards including, CINE Awards, Telly Awards, Communicator Awards, and Summit Creative Awards. He loves the creative process and the talented people that are drawn to creating content that makes a positive impact on people and organizations. Adam also loves to apply emerging technologies in ways that help people learn and work more effectively to get greater results.

Adam is co-author of the bestselling book The 5 Choices: The Path to Extraordinary Productivity which was a Wall Street Journal bestseller and has been translated into 18 languages. He earned a Bachelor of Arts, Magna Cum Laude, in Philosophy from Brigham Young University and a Masters of Business Administration in International Management, with Distinction, from the Thunderbird School of Global Management. He enjoys the outdoors, fitness and is active in family and community service.

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Things which matter most must never be at the mercy of things which matter least.

— Johann Wolfgang von Goethe

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